Mind Ecology Brand Video
As a designer/creative sometimes the words "marketing research" and "consulting" can be a little uninspiring, maybe even repellent at times. It's a creative's job to take something mundane and present in a fun and engaging way. Fellow art director and designer Mason McFee and I rose to the challenge and came up with the "Guess Who?" video concept for Mind Ecology, a marketing research and consulting firm in Austin, and also branded them with the title of "Consumer Data Engineers". The script and art direction morphed quit a bit from our original story boards but the video still leads with the original "Guess Who?" game idea to explain their process and service. Work done while employed by Screamer Co.