“Proud To Be” CSU BRAND Campaign

“Proud to be a CSU ram” is the chorus from the CSU fight song and taps into the school spirit/pride, and history of Colorado State University.

There were two facets to the campaign. The internal campaign uses a vintage illustration treatment of iconic CSU traditions spoke to audiences of all ages; students and young alumni welcomed it as a “throwback,” and for others, it cued strong memories of their time on campus. aimed at current students, celebrating CSU’s history and tradition. The external campaign is aimed at donors, alumni, potential students and their parents for the general off-campus market. This part of the campaign celebrates/highlights CSU alumni and their diversity of careers and personal stories.

My role included art direction, some illustrations, design and layout of miscellaneous collateral, and merch designs.