WANA REBRAND PITCH

Wana is one of the most successful and oldest gummy brands in the U.S. Word on the streets was that they were looking for a rebrand but did not want to change their existing packaging production methods due to cost. We pitched a solution to update their brand with more personality to stand out more in today’s saturated edibles market and a design approach that would work with around the varying and often strict state-to-state compliance guidelines. (some states do not allow images of fruit on cannabis packaging).

SERVICES PROVIDED: Art direction, logo & branding, packaging design. Work done with Hybrid Marketing Co.