Once known as the home of the world's greatest hamburger, Fuddrucker's had become a forgotten name whose design was due for a overhaul and rebranding. Being a large national franchise, it was an extensive undertaking that involved the creation of a new set of graphic standards, re-designing their logo, and mass production of menu panels, to-go menus, in-store and promotional signage, a wrap for a mobile grilling station and threeVeiled Threats (Carnegie Kincaid, Book 1) . Work done while employed by The Butler Bros.