SWEET LEAF TEA BRAND
INSPIRATION JOURNAL

This booklet served as an inspirational piece, a brand study, and a pitch piece. It was given to the CEO of Sweet Leaf when word got out that they were looking a new website and help rebranding the company. The 20 page booklet poked fun at some of the more well known corn syrup based "tea" brands, as well as respectfully recognizing some of the more authentic bottle teas. A lot of the hand drawn elements from this piece were carried over into the Sweet Leaf Tea website design and became part of the SLT brand standards. Work done while employed by Butler Bros.

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